The UNWTO event will be attended by 180 participants worldwide. The two-day event will discuss crucial matters related to implementing the council’s decision and recommendations for supporting the tourism sector. According to the organizers, in the 116th session of Executive Council the council will meet on the first day of the event on June 7. The second day’s program includes a thematic session called Tourism Futures — New Governance and Advocacy.

The UNWTO states that the tourism sector has been highly resilient despite taking the hardest hit during the COVID-19 pandemic. According to available data, in some regions, the arrivals of international tourists are beginning to reach pre-pandemic levels and even exceeding those figures.
The council will debate the steps to sustain the potential drive in the industry in the post-pandemic era. In addition, it will explore the challenges and opportunities that govern global communication.

The two sessions

The thematic session will address these concerns through two different sessions.

The first session, called “Towards a New Tourism Governance: Lessons Learned for a Resilient Future,” will be attended by tourism ministers and high-level representatives of international organizations worldwide.

The second session, called “Raising Tourism’s Visibility,” will aim at enhancing the political and public recognition of the tourism sector. The discussions will be led by the ministers and prominent figures from online and broadcast media, marketing, and business. The session on the second day will initiate a debate on how to take the significant steps needed to put the tourism industry back on track. It will decide what the sector needs in the wake of the changed circumstances relating to governance, funding, and advocacy. UNWTO believes that the tourism sector is the driver of economic growth and is an indispensable pillar for growth and development.

Future of Tourism Survey

A recent survey by YouGov and commissioned by the Saudi Tourism Ministry revealed that travelers want the tourism sector to learn the lessons from the pandemic and make changes to deal with such situations more effectively. The survey also found Saudis were the most enthusiastic about taking either a holiday or business trip abroad. They want to shape their travel plans over the next six months. This is also a reflection of the strong performance of the Saudi economy. The Future of Tourism Survey explored the level of enthusiasm and expectations of consumers in 11 countries, including China, India, South Korea, Sweden, Spain, the US, the UK, Japan, Germany, Mexico, and of course, the host Saudi Arabia.

The survey revealed the following key points:

• Travelers wanted a significant change in the manner in which tourism is handled
• The sector is fast recovering from pandemic repercussions
• 55 percent of the respondents were likely to travel within their country
• 44 percent of respondents wanted better synchronization of health protocols and technology to make travel easy
• 34 percent of respondents wished for greater sustainability in the sector
• 33 percent called for better protection of finances for travelers
• 18 percent of respondents said they are very likely to travel internationally for business

The Saudi Tourism Minister, Ahmed Al-Khateeb, while expressing his views about the survey, said, “The Future of Tourism Survey shows that the public wants us to learn the lessons of the pandemic and to make changes that put health, sustainability, and the better use of technology, at the heart of future tourism”.

According to the survey, economic insecurity and rising costs are the critical reasons for declining enthusiasm for travel.

Current status of Saudi Arabia Tourism

Saudi Arabia has improved its performance by 10 points to rank 33rd in the Travel and Tourism Development Index. The World Economic Forum released this index.

“Saudi Arabia is a brand-new tourism destination. We opened our doors to international tourism just before the pandemic, and because of that, we are willing and able to think and act in new and different ways”, Al-Khateeb said. “By aligning vision, leadership, and resources, we have been able to create a new model for tourism which is more resilient and more sustainable by design”, the minister added.

Tourism will have a crucial role in the Kingdom’s Vision 2030 plan for economic diversification. Consequently, the country will invest a whopping $200 billion in this sector. The spending will be on creating additional tourism facilities and job creation. Saudi Arabia also has ambitious plans to welcome over 100 million visitors to the country by 2030. The goal is to increase the tourism sector’s contribution to the country’s GDP by 10 percent. Therefore, the 116th session of Executive Council will be essential to tourism industry in the kingdom and worldwide.

Suggested Read: Saudi Arabia Tourism 2022: Top Cities, Itinerary, Do’s and Don’ts

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Future Hospitality Summit or the FHS is one of the most important events for the region’s travel, tourism, and hospitality sector. On 24th and 25th May, the needs and concerns of the rapidly-growing hospitality sector across various business areas in the Kingdom will be discussed during the event. The second edition of the FHS will be organized under the theme of Reimagined Horizons.

This edition of the FHS program is designed by the Bench and MEED in collaboration with SEMARK, a local organizer. It will cover key themes such as the future of hotel development, restaurant investment, sustainability, aviation, and human capital. The FHS Saudi Arabia, hosted by Dur Hospitality, will have a Moroccan-themed opening reception. It will reflect the unique hospitality solutions offered by the group.

“It’s a great pleasure to host such a grand event debuting the new era of hospitality and redefining the future of this vibrant industry while creating numerous opportunities to drive collaboration and joint leadership action from across the global hospitality sector”, Dur CEO Mr. Sultan bin Badr Al Otaibi stated ahead of the event.

Topic of Discussion

The FHS will take up a wide range of topics for discussion. These include the future of hotel asset management, loyalty scheme prospects, transparency and brand loyalty, and the development of hospitality spaces. Some of the topics scheduled for discussion are Saudi Arabia’s F&B investments, dining trends, leveraging newer technologies in the restaurant business, new brands, and concepts, and food sustainability and security.

This FHS edition will also focus on topics of critical importance for the country, such as its economic outlook, future of destination development programs, and investment climate. There will be presentations from Pat Thaker, Director of the Middle East and Africa at the Economist Intelligence Unit, and Robin Rossmann from STR.

Reflecting on the investment scenario in Saudi Arabia ahead of the Future Hospitality Summit, Philip Wooller, Area Director of Middle East & Africa at STR, said:

“There is a palpable excitement about Saudi Arabia—not just locally, but globally. The future of Saudi Arabia is never far from the curiosity of most, and the curiosity is well-founded. Despite the challenges of the last two years, the acceleration of Saudi Arabia as both a leisure and business destination has been remarkable, and the ambitious plans laid out in Vision 2030 are on track”.

Distinguished attendees

President Middle East, Africa, and South Asia for HVS, Hala Matar Choufany, will be heading the debate about the future of hospitality investment in Saudi Arabia. The FHS will also feature leading hotel groups operating in the Kingdom. The CEOs from Dur Hospitality, IHG Hotels & Resorts, Hilton, and Accor will contribute to the discussions. The organizers have brought together many of the region’s key hospitality investment conferences on the same platform this year. These include Saudi Arabia Hospitality Investment Conference (SHIC) and Arabian Hospitality Investment Conference (AHIC). The FHS delegates will access C-level networking, hospitality investment sessions, and insights synonymous with such conferences.

For more details: Future Hospitality Summit

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